With a background spanning startups, consultancies, and industry leaders like PAX Labs, I specialize in bringing user-centered products to life—from concept to market. My approach combines deep consumer insights, cross-functional leadership, and a passion for sustainability.

Early Inspiration:
Building with Purpose

At a young age, I spent summers in my blind grandfather’s workshop, helping him build toys for the local Boys and Girls Club. One summer, I noticed his collection of toy vehicles was missing a motorcycle. At 13, I set out to design one—sketching ideas and prototyping alongside my grandfather. Because of his blindness, we had to adapt our approach, finding ways for him to use tools by touch and feel.

That summer, we finally landed on a design he could build himself. The experience taught me the power of working within constraints and the importance of designing for real-world needs. It also sparked my lifelong passion for building products that solve problems and create joy, no matter the challenge.

At the heart of my work lies a simple, yet profound philosophy: making fewer, nicer things. In a world increasingly concerned about sustainability and the impacts of consumerism, I strive to create products that are not just ephemeral commodities but lasting treasures.