Complex Tech, Simple Products, Happy Users.
I'm a product leader with design roots who loves turning complex tech into products that just work—the kind people want to use every day.
Over 18+ years, I've built cross-functional product organizations that have launched 50+ breakthrough products and driven $1.2B+ in revenue impact.
“Scott is a strong communicator, a leader with valuable expertise and experience, and someone who folks enjoy working with. He's trusted and respected across the organization and there's a hunger to see Scott have even more influence and impact within the company.”
At PAX Labs, I had the chance to build something from scratch—growing a product & design team while helping scale the company from core vaporizers into the full cannabis ecosystem. Over six years, I led product strategy that contributed to the company's revenue growth, launching everything from flagship hardware to digital experiences that connected millions of users. This team transformation enabled us to boost product development speed by 5x, launching 5 new products every 18 months while expanding into Canada and shipping PAX's first flower consumable.
Before PAX, I spent eight years running Freeform, my design consultancy, where I learned that the best products come from really understanding what people need—not what we think they need. That foundation in user-centered design has shaped how I approach product leadership: start with the human problem, then build the business around solving it well.
When I'm not thinking about product strategy, you'll find me in my workshop making furniture—there's something about working with your hands that keeps you grounded in what it means to build something that lasts.
How I Work
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Lead user research initiatives with dozens of interviews per project to understand what's actually broken, not what we assume is broken.
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Guide cross-functional teams to bridge technical constraints with user needs through structured design sessions and shared frameworks.
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Establish processes refined through years of design consultancy—get something in people's hands quickly and learn from it.
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Create data-driven decision frameworks that balance design intuition with analytics and measurable outcomes.
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Create teams that own their outcomes, drive their own initiatives, and can operate independently while staying strategically aligned.
What’s Next?
I'm excited to help a startup or growth company build their product organization from the ground up—turning product-market fit into sustainable revenue growth.
I'm particularly drawn to companies building for humans and the planet first, especially consumer AI devices, health technology, and urban mobility.
If you're building products that improve how people live and work, let's talk.
Let's Build Something Great Together
I'm always excited to connect with founders, product leaders, and teams building products that create positive impact.
Whether you're looking for product leadership, want to discuss an interesting challenge, or just want to share what you're working on, I'd love to hear from you.
I'd love to grab coffee—virtual or in-person—and hear what you're building.